A couple of months ago, I was invited to be part of the jury of the Nijmeegse Literatuurprijs 2020, together with Marijn Hogekamp and Heidi Koren. This literary prize was established to further the promotion and spread of literature in a part of the country that I now call home. We received more than fifty submissions, with many strong contenders. As someone who is used to assess scholarly work, I quite enjoyed the change of atmosphere. At the same time, I couldn't help but reflect on the activity in which I was participating, which has such an important place in the practice of cultural branding - as subject on which my colleagues in the the research unit SCARAB are publishing a book. You can read more about the prize on its website and hear me announce the winner on De Gelderlander.
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